Email segmentation marketing strategy.
I have experience in email marketing, targeting subscribers based on their geographic location, interests, purchase history, and much more.
I am skilled in designing and developing fluid-responsive HTML emails & templates. Working in multiple email platforms, I have developed dynamically populated modular emails with up to 16 segments per campaign. Using tools such as Litmus and EmailOnAcid, I test each segment’s content and rendering across all devices and email clients.
Platform experience includes: ExactTarget, Oracle Responsys, Sharpspring, Marketo, Pardot, and Listrak.
