Hershey Entertainment & Resorts and The Hershey company digital design across various brands.
As Digital Design Lead at Hershey Entertainment and resorts I led all operations of redesigning hersheypark.com, zooamerica.com, Meltspa.com, and Hersheybears.com (hockey league) to facilitate users with visually appealing and easy-to-use websites.
I also devised email marketing strategies for 16 different customer segments and prepared digital assets to optimize campaigns.
